A Brief History of Mixed Martial Arts (part 3)

As Carlos and brother Helio continued to advance and perfect their art in their new academy, Carlos concocted a brilliant marketing scheme to draw attention to the fledgling academy. He issued what is now famously known as the “Gracie Challenge.” As he explained, “I had to do something to shock the people.” He began the “Gracie Challenge” by taking out an advertisement in several Rio newspapers. The advertisement, which included a picture of the slight Carlos Gracie, information on the academy, and stated “If you want a broken arm, or rib, contact Carlos Gracie at this number.” This effectively began the revival of professional mixed martial arts in the Western world, as Carlos, and later his younger brother Helio, followed by the sons of both men, would take on all comers in vale-tudo matches. These matches closely resembled the pankration matches of Ancient Greece, and were participated in by representatives of area karate schools, professional boxers, capoeira champions, and various others that sought to prove that they were better than the Gracies.

As word of these matches spread through Rio de Janeiro, the public craved these matches. As a result, these matches began to be held in Brazil’s large soccer stadiums, and attracted record crowds. The first of these professional fights was between Brazilian Lightweight Boxing Champion, Antonio Portugal and Carlos’ younger, smaller, and much frailer brother Helio. Helio won the match in less than 30 seconds, effectively elevating himself to the status of Brazilian hero. At the time, Brazil had no international sports heroes, and Helio filled that void for the Brazilians.

As word of these matches spread to Japan, the great martial arts champions of Japan sought to participate in this new form of competition against the Gracies, who the Japanese thought were defiling their traditional arts. Japanese champions flocked to Rio de Janeiro to do battle with Helio Gracie, who was always out weighed by his opponents, often by more than 100 pounds. He defeated many great Japanese fighters, and in a trip to the United States, Helio defeated the World Freestyle Wrestling Champion, American super heavyweight Fred Ebert. One-hundred-thirty-five pound Helio continued to defend the Gracie name and their martial art, often against opponents weighing as much as 300 pounds, from 1935 until 1951, fighting over 1000 fights, until Carlos’ son, Carlson, and later Helio’s sons Rolls, Rickson and Rorion took over the roll of family champion in upholding the “Gracie Challenge.”

The new combat sport of vale-tudo fighting became immensely popular, quickly rising to become the second most popular sport, in terms of ticket sales, in Brazil behind soccer. This is a status that the sport still enjoys today. Leagues and organizations were soon formed and events began to be held regularly all over Brazil. The fights featured practitioners of Brazilian jiu-jitsu, muay Thai kickboxing, luta livre wrestling, boxing and various other styles. As these events, and as a result, Brazilian jiu-jitsu, grew in popularity in Brazil, the Gracies branched out to the United States.

Source: Donald F. Walter, Jr.